Disney x
Keith Haring


H&M collaborated with Disney and the Keith Haring brand to bring a new kids collection to the world wide market. I was tasked with creating short videos featuring giant versions of the hero pieces from the collection being dropped on to iconic landmarks within H&M's four leading store locations: London, New York, Los Angeles and Stockholm. To achieve this I used a range of 3D software to achieve accurate CGI renditions of the clothing, realistic simulations to match the different materials and garment construction, camera tracking to match footage along with texturing and lighting to achieve the desired level of realism.